Gareth Clubb

Editor, CRM Beat

Gareth is an engineering manager and front-end specialist with a passion for coaching and mentoring others. He brings a technical perspective to CRM strategy, helping small businesses understand how the right tools and processes can enable high-performing teams.

At CRM Beat, Gareth writes about the intersection of technology and client relationship management. His articles focus on practical ways to get more from your CRM, from smarter workflows to better data practices, all grounded in hands-on engineering experience.

When he is not writing, Gareth is focused on enabling psychological safety and high performance in the teams he works with, a philosophy that carries through into his approach to CRM adoption and team buy-in.

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Articles by Gareth Clubb

Marketing Automation

How to Automate Lead Capture with Your CRM

Learn how to set up automated lead capture in your CRM so every enquiry is logged, tagged, and followed up without manual effort.

Gareth Clubb · 31 Mar 2026 · 9 min read

Communication

Easter Greetings for Clients: Should Your Business Send Them and How to Do It Right

Easter is days away. Should you send a seasonal message to clients? And if so, how do you do it in a way that feels genuine rather than generic?

Gareth Clubb · 27 Mar 2026 · 6 min read

Communication

How to Communicate a Price Increase to Your Clients

How to communicate a price increase to clients without losing them. Templates, timing, and CRM strategies for small UK businesses.

Gareth Clubb · 25 Mar 2026 · 9 min read

Marketing Automation

How to Use Your CRM to Collect and Manage Client Testimonials

A practical guide to collecting, organising, and using client testimonials with your CRM to build trust and win more business.

Gareth Clubb · 22 Mar 2026 · 8 min read

Client Retention

How to Win More Repeat Business with Your CRM

Six practical steps to using your CRM to increase repeat business, from segmenting past clients to building reactivation campaigns that bring them back.

Gareth Clubb · 20 Mar 2026 · 8 min read

Tools & Tech

Using AI in Your CRM: What Small Businesses Need to Know

A practical guide to AI in CRM for small businesses, covering real features, limitations, costs, and GDPR considerations.

Gareth Clubb · 19 Mar 2026 · 10 min read

Data & Reporting

How to Run a Quarterly Business Review with Your CRM

Use your CRM data to run a quarterly business review that drives better decisions, highlights what is working, and sets clear goals.

Gareth Clubb · 16 Mar 2026 · 7 min read

Client Retention

Using Your CRM to Manage Client Renewals and Contracts

Learn how to manage client renewals and contracts with your CRM. Practical steps to reduce churn, automate reminders, and protect recurring revenue.

Gareth Clubb · 11 Mar 2026 · 10 min read

Productivity

How to Stop Admin From Eating Your Day

Practical strategies to reduce the admin burden on your small business using CRM automation, templates, and smarter workflows.

Gareth Clubb · 10 Mar 2026 · 5 min read